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Femme en Fleur

Femme en Fleur is the personal brand of an ambitious young woman looking to stand out in her future career endeavours.

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(First and last name removed for privacy reasons)

Translated from French, Femme en Fleur means “Woman in Flower”. To illustrate this, an ornate pattern made of “F’s” creates an abstract flower. The typeface Didot was chosen to convey femininity and elegance. Snell Roundhand was chosen for the “en” portion to contrast well with Didot and compliment the rhythm of the flower.

The Femme en Fleur identity is versatile and can be applied throughout social media or as a clothing line.